Wildlife conservation practice has over the years, been limited to the mega species or those that are under threat, vulnerable or endangered. This limits most people involvement in conserving wildlife, because they feel left out in the process of wildlife conservation. This campaign goes along with this year 2020 World Wildlife Day theme “Sustaining all life on Earth”
We hope to use this campaign to increase awareness of wildlife conservation. The campaign is focused on the following slogan,
#Wildifeislife #Wildlifeiscool #Wildlifeiseverywhere
This negative actions towards wildlife (flora and fauna) thrives on ignorance, indifference and lack of awareness. But the more we know, the more we can see how our decisions have a major impact on wildlife, people and the planet. The good news is that we really can tackle threats that wildlife face by:
This campaign is part of an ambitious agenda of CITIES and specifically the World Wildlife Day whose theme is “sustaining all life on Earth”. It also underlines the importance of sustainable use of natural resources in support of the achievement of the United Nations Sustainable Development Goals (SDGs) including Goal 14 (Life Below Water), Goal 15 (Life on Land), Goal 1 (No Poverty) and Goal 12 (Ensure sustainable consumption and production patterns).
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